Beauty is a feature of the present. No one wants to have been nice or it will eventually be. Now it has to be, even if there is no money for a necessary correction.
Probably the ladies who want to be taken by gynecologist to the chest, because here there are equal to the corrections equal to the required credit. Even if one patient or another is skeptical at first and immediately suspects a loan shark behind the offer it does not take long, and is the doctor that women trust also in terms of pumping.
According to , between 5 and 10% of women accept the offer. These are usually young women who are looking for a partner and not yet have so much money on the high edge to pay the intervention in cash. The gynecologist takes care of another necessary partner and pulls the financial services provider Medipay ashore, who in turn works with the Readybank. This pays the fee to and lets it repay the patients in monthly installments plus interest. Medipay cuts a brokerage fee.
Demand is growing
In the US, the trend has been on the rise for a long time. There, banks and special service providers offer appropriate loans. Companies like Money Bank or Medicredit have been active in this segment for years in the land of unlimited opportunity.
Often enough overseas ideas have spread in Germany as well, and so it is now with credit for the sake of beauty. The hope culminates in the fact that soon an increasing demand for the offers occurs. These are not just geared to new bosoms and teeth. Also eye laser treatments, hearing aids, even artificial insemination or expensive check-ups can then be funded. What has not all developed from loans for patients who had to undergo a really expensive bit restoration without additional insurance.
The industry at a glance
Meanwhile, teeth are no longer the main business. Today, lending extends to all treatments that a patient has to pay for himself. The teeth rank only under further ran. “Eye laser medicine is on the rise,” says Jrg Heinen, managing director of Medipay, the financial firm specializing in medicine. However, Medipay is not alone on the market with its task, even if the industry is still quite manageable. But some banks and factoring companies are already pressing themselves onto the boat of special-service providers offering health loans.
Back to the teeth, with which everything started. The dental billing center Medicalfinance is an established provider in this field. In Germany, it works together with 700 dental laboratories, which make the connection to the doctors. The doctors then inform their clientele about the possibility of paying the implants, and the circle closes. The fact that the idea pays off shows an increase in demand of 30% since 2005. In 2006, GAZ Plus provided loans amounting to between 4 and 5 million usd.
The banks are covered
The offer for implant credits is a well-known company, namely no less than the Postbank subsidiary Bank. This forgives the loans, while the bank itself prefers to be covered. He is responsible for Sales Finance Healthcare at Bank. And he adds: “GAZ Plus is our largest mediator, but there are also numerous loan inquiries at our head office in Hameln via online forms on hospital homepages.” If we let him chat further out of the box, we also hear: “In most cases, the payout can be made within 24 hours, with an average lending volume of € 1,600, with an upward trend uniform at 7.9%. “
Loans only for the sake of loans?
There are numerous doctors and clinics that support interest payments for their patients. For example, the eye laser provider Euro Eyes, which offers interest-free loans for up to twelve months in cooperation with the specialist service provider Medipay. That raises the question of how it is still earned. This is clear with the information that the loans function as a marketing tool that bring the business of doctors in motion. “Any financing in the field of health care would be an otherwise untreated treatment,” said from Bank.
This idea is being actively used. At Mediplay alone, the majority of the 2,800 dentists access it. In addition, already 200 dental laboratories and 550 other customers have found taste in it. For an interest-free loan as advertising, doctors, laboratories and clinics pay 4% of the total amount for a term of 6 months. The fact that this is profitable is shown by the figures from last year, when Medipay took out loans worth 12 million usd.
And there is still a lot of potential here, especially when other sectors outside the dental market are added. Credits amount to the dentures on 1180 usd on average. In other divisions, it is just under 3000 usd. If that does not trigger the gold rush among the providers. At 1-2% commission here and there, the dollar signs are already sparkling in the eyes, because Heinen already speaks of a “mass business”.
The market profile hinder
Already emerging new players, who rely on new medical fields, such. Eg the Readybank. It was once called Bank and has been a subsidiary of the LB Group since 2006. But the Readybank is just one of many money houses that are now trying to cut a leg in the health care segment. The focus is on the public health insurance funds with the hope that they will retire further. Thus, the parked leg could become a pillar in the financing business.
Benefits without end
The generation of over 50’s will significantly shape the market. Not only dentistry, ophthalmology and hearing care are a topic for this group of patients, but also orthopedic therapies, home care and mental health will be sold to a considerable extent. In addition, shock wave therapy, artificial insemination, stair lifter. Cures and seminars complete the offer.
Readybank received 9,000 credit applications in 2007, and as the market is booming, double-digit growth will not be a utopia in the coming years.
Also attractive is the business with the financing of beauty surgery. And Nelles thinks “diethat the credit factories in the background enjoy an invaluable advantage.The normal customer does not go to her house bank and says,” I need a loan for a breast implant. “
Already a term appears for such credits. Beauty credit is the name of the financial service, and it is offered, inter alia, by the financial intermediary Ultima, which specializes in this segment. Around 800 applications per month can be seen. “The main business with loans for aesthetic surgery, however, was made by the beauty clinics with their partner banks.
Targeted use of the loans
“5 10% of patients will take advantage of special loan offers,” says Gensior, adding, “It’s mostly young women between the ages of 20 and 30 who are not directly exposed to liposuction or breast enlargement But it becomes problematic when the patients become younger. “
If the loans are so specialized, why not put some innovative therapies on the market? Here, too, Medipay is a front man, working together with the pharmaceutical company Schering in gynecology. It is about a hormone spiral, the pregnancy should verhten. 200 – 300 USD costs a therapy that the ladies have to pay themselves. Help comes from the specialists. They offer financing for the treatments.